2023-08-28

DEVO - Q: ARE WE NO MEN? @ 45

 

Released on August 28th, 1978, DEVO's debut LP, Q: Are We Not Men? A: We Are Devo!, turns 45 years old today. After incubating their music and philosophy over the course of some 5 years, the world was introduced to the concept of "De-Evolution", the principal that humanity had peaked as a species and was now backsliding into primitivism and ignorance.

Inspired by the Kent State Massacre of 4 students on May 4th, 1970, co-founder Gerald Casale began to formulate the basic principals of DeEvolution into the band, DEVO, back in 1973. Along with co-founder, Mark Mothersbaugh, brothers Bob 1 & Bob 2 and Alan Myers, the band spent three years developing songs, stagecraft and iconography in order to represent their vision of a degraded, displaced and disjointed dystopian future. By 1977, the group were ready to record and their demo was causing the likes of David Bowie, Iggy Pop, Robert Fripp and Brian Eno to be in the running to produced the album. The job ultimately landed with Eno, who flew the band out to Conny Plank's studio near Cologne, Germany.

Production of the album ended up being something of a battle of wills, as the band held steadfastly to conceptions about how the songs should be produced, while resisting potentially beneficial suggestions from Eno. In later years, band members would express regrets over their stubbornness and refusal to collaborate more openly with Brian. But despite the friction, they managed to produce an album of tight, angular and innovative music, which would prove to be deeply influential as upcoming young artists sought something more than the three chord slash of punk.

I know my own reaction to the band and the album was a sense of revelation. I saw them perform on Saturday Night Live and was immediately won over by their quirky, alien idiosyncrasy, which was counterbalanced by an uncanny sense of nostalgia for mid century modern aesthetics. Parts of it reminded me of music from Warner Bros cartoons, while other aspects left me feeling like I'd stepped into a '50s science fiction B-movie. Coupled with their hazard suited, herky-jerky robotic stage antics, you had the perfect formula for fanatical DEVOtion!

While some critics at the time of its release couldn't quite grasp what the band were doing, the album has still managed to secure a solid position as essential listening from that era, in the ensuing years since its release. It's an album I can still listen to at any time and enjoy its strangeness, while marvelling at its ability to resist sounding dated.