THE PAPER AGE - MUSIC BEFORE THE INTERNET

I’ve been contemplating life before the internet lately, specifically how I acquired information about music when I first started collecting it.  Long before there was a Google or Discogs or YouTube, one had to do a bit of reading the old fashioned way, in printed media, in order to learn about things that were happening in certain corners of the world.  Of course, there was radio and TV available to expose some of what was going on, but by and large, those media outlets focused on the mainstream  in a fairly superficial way and you had to go to other sources if you wanted to discover anything off the beaten track or more in-depth.  You might see the odd new wave act on Midnight Special or Saturday Night Live, but the music press was where you got to know these artists in detail and discover what they were doing and when.

I first started to collect records when I was 13, back in 1976.  Soon after that started to develop into a serious interest, I also discovered there was a variety of magazines on the shelves of my neighborhood corner shops with all sorts of fascinating stories of my favorite performers and their adventures, interviews with the them and reviews of their work.  It didn’t take long for me to get just as hooked on these as I was on the records.  So much so, in fact, that I got to the point where I’d use my lunch money to buy magazines instead of eating.  I’m thinking now that this may have been part of the reason I got so svelte in my last year of high school.  Oh well, food is over rated! 

The first publications I came across were rags like Hit Parader, Circus and, occasionally, Rolling Stone.  I never got into RS much because there were a lot of non-music articles and that stuff just didn’t interest me.  I only wanted to read about rock stars.  The other two were pretty light weight, however, and I found them to be a bit sycophantic, even at my young, naive age.  But then I came across CREEM and that one really caught my fancy.  It was not so concerned with stroking rock star egos or cheap gossip.  I didn’t understand it at the time, but it was more akin to magazines like National Lampoon and harbored a kind of “gonzo” style which often took great delight in ridiculing some of the subjects covered in its pages.  The captions to the pictures were a clear case in point.  Every one of them was a joke, often at the artist’s expense.  You never got a serious comment in the photo captions.  And they had writers like  Robert Christgau and the notorious Lester Bangs, who made an art of taking the piss out of the folks they covered.  Bangs’ LP reviews were some of my favorites.  I recall one he did for Queen’s Day at the Races that read like a bad trip and I’d never even done drugs yet.  

Eventually I discovered a used book shop downtown and it’s shelf full of old magazine back-issues.  This became a regular haunt for me and I was able to find many of the older issues of CREEM going back to the early 1970s.  This became a priceless resource to me and gave me a lot of background on my favorite bands and their history.  On the other end of this spectrum, the new issues of CREEM that were coming out at the time were starting to clue me in to a lot of new music that was coming out of places like New York and London.  They began to feature bands like the Sex Pistols, Ramones, Devo and Elvis Costello.  I remember seeing an issue with Johnny Rotten on the cover and, at the time, I thought he just looked stupid and weird and found it all rather annoying.  It wasn’t until I began to get dissatisfied with the tedium of top 40 rock music that I started to wonder what all the fuss was with these new groups and why they were getting so much press.  

Like a damn bursting, my curiosity soon got the better of me and I went out and started buying records by these people.  I can actually remember a day, flipping through the pages of a magazine in my bedroom, where I made a conscious decision to go out and buy some of these records.  It started small, with The Cars, then The Clash, Ramones, Costello, Devo and, finally, the most naughty band of all, The Sex Pistols.  I remember putting on the first Clash album and feeling like someone had blown the dust off my mind to reveal it's bright, shining surface.  I remember pulling out the lyric sheet for the Ramones' Road to Ruin and being gobsmacked that there were so many songs with just four or five lines of lyrics.  And they were fucking hilarious!   It was a few days of complete revelation that would trigger a lifetime of exploration and it all came from some ratty little music magazines.

Soon, I was on the hunt for even more magazines that featured these bands.  This is when I came across rags like Rock Scene and Punk magazine.  They were both very New York centric and featured all the CBGBs bands.  Rock Scene had a LOT of press for Patti Smith, thanks to her hubby, Lenny Kaye, being the editor.  I must admit I kinda got turned off a bit to Patti for a bit because her features in the magazine became so gratuitous and obviously so.  But still it was a valuable reference, though pretty light weight in terms of coverage of these bands.  It was mostly a scenester, “who’s with who”, kinda vibe.  Punk Magazine seemed to be the most underground and hardcore at the time.  I’m actually pretty surprised, looking back, that it ever landed in a middle of nowhere town like Thunder Bay, ON.  But it somehow managed to find its way into my hands and gave me another perspective into the alternative music scene.   

In 1979, the ultimate underground magazine started hitting the local stands, Trouser Press.  This was the most out there publication I’d managed to come across and it was in its pages that I first read of names like Throbbing Gristle, Cabaret Voltaire, The Residents and others who were truly foraging on the fringes of experimental music.  I became obsessed with snapping this one up as soon as it hit the stands.  It was coolness in print.  And it wasn’t easy to find as only a couple of places carried it, so I’d be on the lookout for each new issue with hawk-eyed determination.  It wasn’t a fancy looking magazine either.  It was plainly designed in terms of the graphics.  But it had the best written articles and most thoughtful reviews I’d come across.  Though the irreverence of CREEM was entertaining, it was nice to have something that really dug into the new music with a more serious tone. 

Sometime in 1980, the next phenomenon to hit my collecting obsession arrived in the form of the “import”.  The little record shop I favored, Records on Wheels, introduced a small bin of LPs labeled “Imports”.  The concept was utterly new to me, but I soon realized there was a whole world of music being released in other parts of the world than never got released in Canada.  Now, most of these ended up being imported from the UK, but that was enough as all the strangest stuff seemed to get released there.  Along side these import records, the shop also started getting UK music papers.  Things like NME and Sounds started showing up and these were a whole new world of music journalism. 

I even discovered I could purchase records directly from these papers.  They had classified ads in the back pages.  This is where I found I could actually get a copy of the holy grail of albums for me at that time, Public Image Ltd’s Metal Box.  I’d read about it in some publications and it had a sort of mythical allure about it because it was so exotic sounding.  The standard double LP version had been released in Canada and I'd fallen in love with it, so there was no question that I needed it in its original format.  Finding out it was just a matter of calculating the currency exchange and sending off a money order was thrilling to me, but also nerve-wracking.  This was, of course, long before internet or cheap international phone calling, so putting money in the post and having to wait three months in the blind hope that something would come back was a bit daunting.  But it worked and, after duly and patiently waiting, I had my hands on my treasure, greedily drooling over it like Gollum with his “precious” ring!  

When I moved to Vancouver in 1982, I continued to buy the UK papers as much as I could afford to, though I would often just read them in the import record shop that got them in.  In Vancouver, it wasn’t just a bin in the shop that sold imports, it was an entire store dedicated to them.  I swear, the first time I walked into Odyssey Imports, I was like Dorothy prancing through the gates of the Emerald City.

As I got settled in a new city, I found I was buying fewer and fewer magazines.  Trouser Press ceased publication in 1984 and CREEM in 1989 (though it kinda lost its edge a few years before that and I stopped collecting it).  The UK papers still had some attraction, but by the early 90s, I wasn’t buying records much anymore because I was so poor.  There was also the transition to CD going on and CDs, particularly imports, were going for stupid prices like $40 a pop!  It’s funny now that’s the average price for a domestic piece of new vinyl these days, but you practically can't give a CD away. 

It wasn’t until the dawn of the new millennium that I was set up with a proper computer, a high speed internet connection and a functioning credit card so that my collecting bug could lurch back to life and i dove head first into the world of online shopping.  I was working a decent job with a reasonable bit of disposable income at hand, so no limited edition collectible was out of reach for me and I had the tools to track who was releasing what and also follow recommendations for new artists.  I had automated “sniper” tools for buying on Ebay so I could snap up rarities at the last second.  I went a bit nuts, I must confess.

These days, I’m poor again, but the internet and YouTube have offered me a new way to indulge my music mania and I’m swimming in an ocean of music, both old and new.  While I love the convenience, I do still have fond memories of those bygone days of picking up a magazine and reading about some strange new artist.  I was thinking the other day about the old ads from Ralph Records for The Residents and that got me inspired to write this piece.  I recall the strangeness and mysterious infatuation with their mystique that drove my imagination.  That sense of wonder is so much harder to find or create these days. 

These days, I don't read much about music, particularly reviews of albums.  I find I don't rely on them to discover new music anymore.  I use my own judgment as to whether I want to investigate something because I can always preview it, usually on YouTube.  I use Discogs "Explore" feature to play with search filters to find interesting combinations of genres and styles.  I still read the occasional interview or analytical article, perhaps on an old release being re-appraised or celebrating an anniversary.  But I look at magazine racks in the stores and there's nothing there anymore for me to pick up.  All the music magazines have pretty much vanished or you have to go to some out of the way specialty store to find them and I can't be bothered. 

I used to have a huge box of all my old rags I'd kept for many years.  I think I may have held onto them until the end of the 1990s before I finally dumped it all.  I wish I still had them now.  Some are available online, but it's not quite the same as holding it in your hands.  Kids don’t understand it now, but I remember it and I’m glad I got to bridge both worlds.